Data is the currency of the digital future. It helps provide access to relevant products and services, and also helps build connections between people and eases our lives. Companies in almost every sector use data to innovate, compete, and find new ways to deliver value that makes our time at work or at home more efficient. Data also fuels the advertising that pays for most of the free or discounted content and services we enjoy online. But for all of the benefits of data, it’s important to remember that each byte comes from an individual. Given the power and ubiquity of data, we deserve to know that companies are protecting it.
Consumer Privacy in the Digital Future
Data Privacy Day: The Importance of Privacy in Big Data
No matter how innovative a product or service is, it will only succeed if privacy protections for consumers are a priority.
Using Data-Driven Insights to Build Safer Bike Lanes
Big Data makes cycling safer in Portland and around the U.S.
Using Data to Tackle Zika
The power of data-driven insights on a societal scale has the potential not to just change one life but transform millions.
A Smart Approach to Privacy
We need privacy protections that can keep up with our need for more and better digital tools, platforms, and services so that our data is protected while we enjoy these new innovations.
Consistent and Predictable Privacy Protections
The only way to get a truly unified and simplified data privacy framework that protects all consumers equally is for Congress to adopt new consumer privacy legislation that covers all companies.