Data is the currency of the digital future. It helps provide access to relevant products and services, and also helps build connections between people and eases our lives. Companies in almost every sector use data to innovate, compete, and find new ways to deliver value that makes our time at work or at home more efficient. Data also fuels the advertising that pays for most of the free or discounted content and services we enjoy online. But for all of the benefits of data, it’s important to remember that each byte comes from an individual. Given the power and ubiquity of data, we deserve to know that companies are protecting it.